Corporate marketing
 
Category: Corporate marketing
Rural markets, as part of any economy, have untouched potential. There are several difficulties confronting the effort to fully explore rural markets. The concept of rural markets in India is still in evolving shape, and the sector poses a variety of challenges. Distribution costs and nonavailability of retail outlets are major problems faced by the marketers.
1186 days ago
 
The attraction of a market depends not only on its potential but also on its accessibility. The road network has facilitated a systemized product distribution system to villages. An increasing number of companies are supplying village markets directly. Increasing direct contacts to villages helps product promotion and availability of the product in the village shop.
1186 days ago
 
The American Marketing Association has defined consumer behaviour as, “The dynamic interaction of affect and cognition, behaviour, and the environment by which human beings conduct the exchange aspects of their lives.”
1186 days ago
 
Melas are places where villagers gather once in a while for shopping. Companies take advantage of such events to market their products. Dabur uses these events to sell products like JANAM GHUTI(Gripe water).
1186 days ago
 
Around 50 percent of the villages are today connected by all weather roads and can be accessed throughout the year. But there are states, which are almost 100 percent connected with the metal roads
1186 days ago
 
Marketing is the term given to those activities which occur at the interface between the organisation and its customers. It comes from the original concept of a marketplace, where buyers and sellers would come together to conduct transactions (or exchanges) for their mutual benefit.
1186 days ago
 
Globalization is a process that has been going on for the past 5000 years (Tehranian, 2005), but it has significantly accelerated since the demolishing of the Soviet Union in 1991.
1186 days ago
 
Several definitions of Economics have been given. For the sake of convenience let us classify the various definitions into four groups
1186 days ago
 
After products are produced and priced, they must be distributed to the marketplace. All organizations perform a distribution function. Del Monte products are distributed in supermarkets and convenience stores across the United States. Public libraries use bookmobiles to distribute their services to residents in outlying areas and to others who cannot get to the library.
1186 days ago
 
As consumers, we are continually undertaking simple purchases such as deciding what to eat for lunch, as well as more complex ones such as what car to buy. Understanding how these purchase decisions are made, and what factors influence them, is the focus of consumer behaviour.
1186 days ago